Three Ways Emerging Technology is Redefining Mobility
Jacob Mollohan, Senior Marketing Specialist
The invention of the cell phone has drastically impacted the way humanity interacts. With the rise of 5G, emerging technologies will continue to empower and improve the quality of life for people around the world. With the entire sum of human knowledge in the palm of your hand, the world is now more connected than ever. Let’s take a quick look at a few exciting technologies that are on the horizon and the way they will change our lives.
According to Bryan O’Neil Hughes, director of product management, Creative Cloud, at Adobe, mobile devices used to be seen as a smaller screen that had less power, they simply couldn’t keep up with what stationary devices were capable of. “Today, it’s really getting to the point where not only is it as powerful in many ways, but when it comes to sensors and lenses enabling Augmented Reality (AR) and Virtual Reality (VR), in some cases, it’s even more powerful,” he said.
“By inventing new interfaces and combining them with predictive, AI-powered technologies, the way people discover and consume content will continue to shift.”
VR will have extensive applications as well. By creating a completely artificial environment, people will be able to immerse themselves completely in a computer-generated world. Imagine working from home, but still being able to sit at the conference table for meetings. It will take the idea of dialing in for conference calls to a whole new level.
Facial recognition has already made its way into both Apple and Android devices and onto platforms such as Facebook, which uses the technology to suggest photo tags. One of the most exciting uses of this technology is its ability to measure the effectiveness of content and other marketing collateral.
“Asking someone, ‘How does it make you feel?’ is just not as good as being able to observe in reality how they are feeling,” said Affectiva CEO, Nicholas Langeveld. “People have a really hard time articulating their feelings. And sometimes there is a subtle, fleeting little emotion that people aren’t even aware is happening.”
Advances in facial recognition will allow your mobile device to interpret a range of emotions and act on that information to better communicate your needs.
AI will have an impact on technology across the board and will likely be the next major step in technological evolution. Everything from autonomous vehicles taking to the road, virtual assistants improving day-to-day life, and better healthcare by assisting doctors with diagnoses, AI is the future.
“By inventing new interfaces and combining them with predictive, AI-powered technologies, the way people discover and consume content will continue to shift,” Greg Wester, SVP of marketing and business development at Mobile Posse said. “Just think of platforms such as Pandora, Netflix, Spotify, and Alexa, which have already changed how people consume content.” He predicts that content discovery will catch up to make customer engagement better, searching easier, discovery faster, curation more appealing, and accessibility universal.